The question I am most often posed, regardless of whether the context is a design community gathering or a one-on-one mentorship.
Farhan, How do you find clients in Dubai?
Well, I’ve been in the Dubai design scene since 2008, and let me tell you, it’s been a wild ride. From the scorching summer heat to the cutthroat competition, I’ve seen it all.
But through it all, I’ve managed to build a thriving freelance career.
So, how did I do it?
Let’s dive in.
The Mirage of easy money
First things first, let’s shatter that illusion of Dubai being a goldmine for freelancers. It’s not. There’s a lot of competition, and clients are getting smarter.
But don’t let that discourage you.
With the right approach, you can carve your own niche in this desert.
With 14+ years of experience in the Dubai freelance market, I’m here to share my secrets.
1. Build your own oasis: your online presence
In this digital age, your online portfolio is your desert oasis.
Make it stunning, make it personal. Show off your best work, tell stories behind your designs, and let your personality shine through.
You can get idea of looking at my portfolio on www.farhanrao.com

Remember, people hire people, not just skills.
Get involved in the online community. Share your knowledge, join design groups, and comment on relevant posts.
You’re not just promoting yourself, you’re building relationships.
And trust me, relationships are the wellspring of clients.
2. Network like a bedouin
Dubai is all about connections. Attend industry events, meetups, and conferences. Talk to people, genuinely connect, and don’t be afraid to share your passion.
You never know who might be the key to unlocking your next big project.



And let’s not forget about the power of referrals. Happy clients are your best salespeople. Go the extra mile for them, and they’ll be eager to spread the word about your design magic.
3. Price like a pro
Don’t undervalue your skills. You’re an oasis in the desert, remember?
Your expertise is valuable.
Be confident in your pricing, and don’t be afraid to negotiate.
Remember, a fair price respects both you and your client.
4. Understand the Dubai landscape
Dubai is a unique market.
It’s fast-paced, luxurious, and often, very brand-focused. Understand these nuances.
Tailor your portfolio to showcase projects that align with these values.
And most importantly, be ready to adapt.
For example, I have worked with UAE ministries and have included those case studies on my portfolio such as:
- Abu Dhabi School of Government
- Telecommunications and Digital Government Regulatory Authority UAE
- Department of Government Support
Dubai is constantly changing, and so should your approach.
5. Patience is a virtue
Finding clients takes time. It’s a marathon, not a sprint.
There will be dry spells, but don’t give up. Keep sharpening your skills, building your network, and enhancing your online presence.
Your oasis is out there, waiting to be discovered.

Remember, the desert can be harsh, but it’s also full of opportunities. With the right mindset and strategies, you can turn this challenging landscape into a thriving career.
So, keep your head up, keep designing, and most importantly, keep believing in yourself.
Challenges and rewards
Finding clients in Dubai can be tough, but the rewards are immense.
The city offers a dynamic environment, a chance to work on exciting projects, and a lifestyle that many envy.
Remember, building a successful freelance career takes time and persistence. It’s like planting a seed in the desert, you need patience and care to see it bloom.
Now, it’s your turn
I’ve shared my experiences, but your journey is unique.
Remember, Dubai is a vast desert with hidden treasures. With the right mindset and approach, you can find your own oasis of success.
Do you have any specific questions about the Dubai market or freelance life?
Feel free to reach out to me for free 1:1 mentorship session → find me on ADPList
Or connect with me on LinkedIn or Instagram